This should explain it:
“I like to work with abbywinters.com because it is a very professional company. All of the processes are controlled by the company. It is not Hannah [Shoot Producer] or the model just doing what they want” (Nova, Jul 2021).
“When I first remember hearing about the Shoot Producer, I thought in my mind that it would be a main photographer and a whole crew of people. When I saw it was just Giulia [Shoot Producer] I was pleasantly surprised. I am more comfortable working one-on-one. I instantly thought there would be a mini-crew but there wasn’t, which I was happier with. How relaxed the atmosphere was actually shooting! There wasn’t an instant pressure to perform.
It was more about: what you feel comfortable doing, where do you want to go. Do you want to start on the couch or in the kitchen? What kind of poses do you like to do? Let’s put these outfits together and try these different things. It is very much a co-creation. I am used to showing up to a shoot and I do my thing and the photographer is, like, ‘Oh! Great! I love you!’ in this case, it was, ‘We are going to do what I want to do, then we are going to do what you want to do.’ So constantly co-creating all the time, which I liked. And it was super relaxed energy.” (Sascha, Feb 2020)
